Market Demand
Choose products or services that have a demonstrated demand in the market. Conduct thorough market research to understand customer needs, preferences, and trends.
Profitability
Assess the potential profitability of your offerings. Consider factors such as pricing strategy, cost of goods or services, profit margins, and scalability.
Differentiation
Determine how your products or services stand out from competitors. Highlight unique selling points (USPs) that appeal to your target audience and set you apart in the marketplace.