Specificity
Goals should be specific and clearly defined to provide a clear direction and focus for your efforts. This includes detailing what you want to achieve, when, and how.
Measurability
Goals should be measurable so that progress can be tracked and evaluated objectively. This involves setting criteria or milestones to gauge success and adjust strategies as needed.
Relevance and Realism
Goals should be relevant to your overall business objectives and realistic given your resources, capabilities, and timeline. They should challenge you without being unattainable, fostering motivation and commitment.